Why Your iPhone Selfie Is Costing You More Than You Think
You've worked hard to build your business. You show up, you deliver, and your Pittsburgh community loves you for it. But when someone Googles you or lands on your LinkedIn — what do they see first?
If it's a cropped group photo, a car selfie, or a headshot from three years (and a few hairstyles) ago, you might be losing clients before you ever get the chance to wow them.
The Problem: First Impressions Happen Online Now
Gone are the days when a firm handshake sealed the deal. Today, potential clients are researching you before they ever reach out. It takes less than a second to form a first impression — and your photo is doing a lot of the heavy lifting.
An iPhone selfie might feel "good enough." But here's the truth: it signals that you haven't invested in your brand. And if you haven't invested in yourself, why would a high-end client trust you to invest in them?
The Hidden Cost of "Good Enough"
Think about the last time you landed on someone's website and their photo looked blurry, poorly lit, or just... off. Did you feel as confident booking them? Probably not. That's exactly what's happening to you.
A low-quality photo can silently communicate: "I'm not quite sure about this business thing yet." Or "I don't pay attention to details." None of that is true — but your photo might be saying it anyway.
It's not just about looking polished. It's about attracting the right clients — the ones who pay premium prices, value quality, and refer their friends. Those clients are drawn to brands that look the part. When your image doesn't match the level of service you offer, you create a disconnect. And disconnects cost you money.
The Solution: A Personal Branding Session That Does the Work For You
Here's the good news: this is one of the easiest problems to fix.
A personal branding session at Dominique Murray Photography isn't just a photoshoot — it's a full luxury experience right here in Pittsburgh, designed to make you look and feel like the powerhouse you already are. We help you choose your outfits, provide professional hair and makeup, guide you through every pose, and then sit down with you same-day for your image reveal and ordering appointment. You leave with photos you're completely obsessed with — no stress, no guesswork, just pure magic.
The result? A gallery that instantly communicates confidence, credibility, and authority — everywhere from your website to your LinkedIn to your Instagram grid.
Your brand deserves to look as good as your work. Don't let an iPhone selfie be the reason someone scrolls past you and books your competitor instead.
Ready to show up as the CEO you are? Book your personal branding session today.
