The Hidden Cost of Bad Headshots for Business Owners
You've poured everything into building your business. But if your brand photo is still a phone selfie or an old LinkedIn crop — it might be quietly working against you. Here's exactly why, and what to do about it.
The Problem: Your Photo Is Making a First Impression Before You Do
Potential clients Google you before they ever reach out
It takes less than 1 second to form a first impression online
Your photo is the first thing they judge — before your bio, your services, or your reviews
An iPhone selfie signals: "I haven't invested in my brand"
If you haven't invested in yourself, high-end clients wonder why they should invest in you
The Agitation: What a Low-Quality Photo Is Really Saying
"I'm still figuring this business thing out"
"Details aren't really my priority"
"I'm not quite in the same league as my competitors"
None of that is true — but your photo might be saying it anyway. Premium clients are drawn to brands that look the part. When your image doesn't match your level of service, you create a disconnect. And disconnects cost you money.
The Solution: What a Personal Branding Session at Dominique Murray Photography Includes
Outfit consultation — we help you choose looks that photograph beautifully and match your brand
Professional hair & makeup — so you're camera-ready and glowing from every angle
Expert posing — you'll never have to wonder what to do with your hands
Same-day image reveal — you pick your favorites before you leave the studio
A full gallery of brand images — ready for your website, LinkedIn, Instagram, and more
The Result: Photos That Actually Work For Your Business
Instantly communicate confidence and credibility
Attract the right clients — premium, intentional, and ready to invest
Give you cohesive imagery across every platform
Make you feel proud every time someone looks you up
